I’ve given this topic a lot of thought in the past two years. It is challenging to walk the line between privacy and visibility for personal branding purposes. I recently signed up to receive Google Alerts on my name. This way I can easily monitor if anything new involving my name comes up on the Internet.
I was pleased with the results that came up when I Googled my name. Most of the results on the first page refer to me and the ones that do are positive. The first result, of course, is Facebook. I have tweaked my privacy settings to show only my (tasteful) profile picture, my name, and my website address. The second result is my LinkedIn profile. Later results refer to my website.
I am currently working on a logo to represent my personal brand. This logo will go on my business cards and website. I like the idea of having a consistent image on all of my professional materials. Last night I bit the bullet and purchased a domain name for myself. As of today, http://bethanygrabow.com is mine and goes to my website.
Any suggestions on ways to improve my personal brand would be greatly appreciated.